Brand Management & Marketing for Cycling and Outdoors.

As a rider and passionate outdoor sports enthusiast, I accompany brands with a custom approach. From marketing strategy to content production, I provide tailored solutions to strengthen your identity and maximize your impact.

Let's ride

EXPERT AND RIDER

With 10 years of experience in the outdoor industry and 7 in brand management within the cycling sector, I have a deep understanding of technical products and consumer behavior. Passionate and enthusiastic, I create stories that truly resonate with the right community, using an authentic tone and the right emotions.

Services

Brand
Management

Establish a clear brand identity and strategic roadmap for the future.

Brand identity: values, mission, and vision.
Positioning: brand mapping, key differentiators.
Brand awareness: key messaging, communication strategy.
Brand book: creation and updates, storytelling.

Marketing Strategy

Execute strategic marketing initiatives with clear objectives.

Market analysis and trends: SWOT, quantitative and qualitative studies.
Product management: pricing and range strategies.
Advertising campaigns: print and digital media.
Digital strategy and social media.
Sports marketing: collaborations with athletes and influencers.

Press Relations

Elevate brand visibility and credibility through targeted media relations.

Creation and distribution of press kits.
Product launches and test management.
Press camp coordination.
Monitoring and analysis of press campaigns.

Event Management

Create unique on-the-ground experiences to engage and build customer loyalty.

Local and global activations.
B2B and B2C events.
Immersive experiences and contests.

Brand Content

Design and coordinate SEO-optimized content tailored to the outdoor sports industry.

Storytelling and copywriting.
Editorial content creation: product and technology-focused.
Blog writing: improving SEO performance.
Reviewing and language optimization: French and English.
Translation management.

Photo & Video Production

Produce impactful visual narratives, from artistic direction to multi-format adaptation.

Photography: studio (packshots, key visuals) and action shots.
Video production: e-commerce studio and action footage.
Art direction and storyboarding.
Tutorials and buyer’s guides.